One of Suzano's Culture Drivers states, "It's only good for us if it's good for the world." We embrace this motto as part of the global shift from focusing solely on shareholder benefits to prioritizing the needs of all stakeholders. Suzano has set ambitious long-term goals and aims to positively impact the communities and environments in which it operates. However, achieving these Objectives requires collaboration. Stakeholder engagement is the company's approach to building the necessary partnerships to advance its sustainability agenda and learn from, communicate with, and support its stakeholders. The environment and the effects it causes belong to everyone and should be managed collaboratively.

Considering the perspectives of different stakeholders in decision-making requires coordinated efforts across various areas of the company and is an ongoing process. This is why we have established engagement management Objectives and systems. These systems help us collect data and manage our relationships, enabling us to listen to and understand our stakeholders' needs while informing them about our operations. This exchange is crucial for reducing conflict risks, building trust, and creating partnership opportunities.

Suzano regularly engages with stakeholders and conducts periodic surveys to gauge the perceptions of both the internal and external audiences regarding the company and essential sustainability themes.

In 2024, the company celebrated its 100th anniversary with a focus on stakeholder engagement aimed at co-creating a legacy centered on education for sustainability and nature-based solutions. A key highlight of this initiative was two workshops involving diverse participants connected to the business, including customers, suppliers, NGOs, academia, and traditional communities.

We plan to continue this journey in 2025 by implementing suggestions from these meetings and experiments involving international audiences.

Info: 

The following is a summary of the main Objectives, communication channels, and engagement highlights that Suzano had with its stakeholders in 2024.

The Academia

Objective: collaborate with academic experts and researchers to drive innovation, promote environmentally responsible practices, and develop sustainable solutions.

Channels:

• Internship Program; 
• Trainee Program;
• Inova Talentos Scholarship Program;
• Summer MBA; 
• Fairs and events; 
• Academic leagues; 
• Research institutes; 
• Research partnerships; 
• Parque das Neblinas as a research field; 
• Events at Parque das Neblinas; 
• Webinars and scientific lives;
• Social networks.  

Highlights: partnership with the Luiz de Queiroz School of Agriculture (Esalq) and the Federal University of Viçosa (UFV) for research on biodiversity and restoration in Parque das Neblinas; partnership with the State University of Santa Cruz (Uesc) in Ilhéus (BA), to monitor palm trees for the Atlantic Forest Ecological Corridor; collaboration with the State University of Maranhão (Uema) for an expedition in search of the pinnate curassow (Crax fasciolata pinima), whose target area covers stretches of the ecological corridor and fragments to be connected in the Amazon.

Customers

Objective: To foster a transparent and responsible relationship, we encourage collaboration throughout the value chain and offer products and services aligned with sustainability. We aim for consumer satisfaction and a positive impact on the planet.

Channels:

• Customer Service; 
• Institutional websites and Investor Relations website;
• Email (newsletter); 
• Customer portal; 
• Virtual meetings, Top Management Meetings; 
• Smartphone apps; 
• Satisfaction surveys; 
• Questionnaires; 
• Technical visits/visits to units;
• Life Cycle Assessments (LCAs); 
• Sector conferences; 
• Workshops; 
• Social media; 
• E-commerce; 
• Relationship program with stationery stores;
• Customer relationship events and experiences; 
• Email marketing; 
• Sending kits, gifts, cards; 
• Annual report; 
• Sustainability Center; 
• "Customer ladder";  
• Stakeholder Management App.

Highlights: Suzano has partnered with clients like Sofidel to implement the Amazon Ecological Corridor, which aims to benefit local communities as part of its Biodiversity Commitment. Additionally, Suzano has collaborated with Procter & Gamble and WWF to jointly plan the restoration of the Atlantic Forest in Espírito Santo.

Employees

Objective: to foster a sustainable organizational culture that promotes environmentally conscious practices while enhancing employee development and satisfaction.

Channels:

• Viva Engage;  
• Email;
• Newsletters: Bom dia, Suzano! (Corporate); Acontece (regional); It Happens in Suzano (international offices - Canada, America, Europe, Israel, and China); Sucede em Suzano (Stenfar - Argentina); 
• WhatsApp;  
• On-site: murals, TVs, table and stall displays, stickers in spaces (e.g., elevators);  
• Conexão Florestal (podcast for the forestry operations public); 
• Leader Talk;  
• Suzano and You;  
• Leaders' Meeting; 
• Communication campaigns;  
• Social media (internal + external); 
• Institutional website (internal + external); 
• Suzano Answers;  
• HR Answers;  
• Surveys (climate, well-being);  
• Construction of HR products with employees;  
• Ombudsman and Ethics Channel.  

Highlights: Culture caravan at all Suzano units; engagement and inclusive environment survey conducted with Korn Ferry; volunteer initiatives for planting native trees in Suzano's ecological corridors.

Communities

Objective: Establish partnerships to enhance local development and improve social and environmental conditions while fostering mutually beneficial relationships.

Channels:

• Focal points in the communities; 
• Face-to-face visits; 
• Meetings and events of the socio-environmental programs; 
• Business Risk Meetings (RCN); 
• Meetings with associations; 
• Virtual or face-to-face meetings (specific agendas); 
• Forums, congresses, and collegiate bodies; 
• Odor Perception Network (RPO); 
• Volunteer Program; 
• Environmental education training program; 
• Workshops with landowners; 
• Provision of services; 
• Technical assistance; 
• Buying Local.; 
• Online questionnaires; 
• Radio interviews; 
• Toll-free channel, Suzano Responde, Guardiões da Floresta, and Floresta Viva; 
• Webinars; 
• WhatsApp group for communities.; 
• Social networks and Facebook posts targeted by region; 
• Institutional website; 
• Local media (TV, radio, billboards, etc.); 
• Relate+; 
• Operational Dialogue; 
• Social projects;
• Suzano Education Program (PSE);
• Regional seminars;
• Interviews and video testimonials.

Highlight: an Operational Dialogue held every 30 minutes.

Final consumer

Objective: to create communication channels for sharing information and perceptions between the company and consumers, aiming to increase awareness about products and socio-environmental responsibility.

Channels:

• Call center; 
• Questionnaires;  
• Market research;  
• Product packaging;  
• Advertising (on and offline); 
• Annual Report;  
• Sustainability Center;  
• Social media;  
• Corporate website;  
• Institutional newsletter; 
• Email marketing; 
• Events (own, sponsored and participations); 
• Sponsored projects. 

Companies

Objective: to support, learn from, and contribute to entrepreneurial initiatives that promote sustainable development in the business world.

Channels:

• Conferences; 
• Lives;
• Participating in associations and working groups; 
• Annual Report; 
• Sustainability Center; 
• Awards from industry bodies; 
• Benchmarks; 
• Institutional website.

Highlights: participation in working groups of institutions such as the Brazilian Business Council for Sustainable Development (CEBDS), the UN Global Compact Brazil, the Brazilian Tree Industry (Ibá), and the National Confederation of Industry (CNI).

 
Suppliers

Objective: to encourage sustainable practices across the supply chain, emphasizing ethics, social responsibility, and environmental stewardship.

Channels:

• Responsible Supplier Management (RSM); 
• Supplier meetings; 
• Development and training programs; 
• Partnership programs; 
• Satisfaction surveys; 
• Negotiation meetings; 
• Sustainability content for suppliers; 
• Webinars; 
• Supplier relationship portal/Supplier ombudsman; 
• Email campaigns; 
• Website; 
• Chatbot; 
• Participating in associations and working groups.

Highlights: Supplier Audit Program [100% of suppliers monitored]; Semear Project; partnerships for purchases, including in line with Suzano's long-term goal of diversity, equity, and inclusion (partnership with JSL: Women in Management Program; partnership with Siltec and JFI (Women in Silviculture); partnership with Emflora (prison labor in silviculture); Suzano Fortaleza Program (easy credit for small companies); Responsible Supplier Management (expanded inclusion of ESG criteria related to greenhouse gas (GHG) emissions in hiring processes for new suppliers of logistics services; first edition of Suzano Valoriza, recognizing the partnership, work and quality of suppliers' products and services.

Government

Objective: Establish partnerships to create policies that drive sustainable regional and national development, enhancing benefits for society.

Channels:

• Support and active participation in developing and discussing public policies;
• Communications in associations (federal, state, municipal);
• Public hearings;
• Events;
• Formulation of strategic, private, and public-private partnerships;
• Participation in associations and trade organizations;
• Involvement in public hearings;
• Participation in councils and advisory bodies;
• Participation in strategic forums as chair members and listeners;
• Social networks, media, and newspapers;
• Face-to-face, virtual, and telephone meetings;
• Management system.

Highlights: participation in significant events such as Brazil Week, New York Climate Week, Hannover Fair, Latin American Cities Conferences, Brazil-China Business Council Annual Conference, COP16, and COP29.

Investors

Objective: To ensure transparency and create long-term value, we communicate and demonstrate responsible practices to attract and retain financial support from investors committed to environmental and social issues.

Channels:

• Events;
• Suzano Investor Day;
• Earnings conference calls;
• Non-Deal Roadshows;
• Face-to-face visits to the units;
• Meetings with company executives;
• Corporate documents;
• Release of quarterly results; 
• Standardized Quarterly Information (ITR)/Standardized Financial Statements (DFP); 
• Annual reports (20-F, Reference Form, Management Report, Annual Report); 
• Institutional policies; 
• Corporate presentation; 
• Documents filed with the Securities and Exchange Commission (SEC);
• Investor Relations website; 
• ESG questionnaires; 
• ESG indexes and rankings.

Highlight: The inauguration of the Cerrado Project was made possible by a USD 600 million credit line from the International Finance Corporation (IFC). This credit operation includes sustainability performance indicators (KPIs) that set targets for reducing greenhouse gas (GHG) emissions and increasing the representation of women in leadership positions within the company.

Media

Objective: to communicate the company's activities in the business sector and its initiatives for sustainable development.

Channels:

• Conducting interviews with journalists  
• Engaging with the media during our events (e.g., Suzano Investor Day) 
• Interacting with the media at third-party events  
• Participating in press awards and events  
• Sponsoring regional media events  
• Holding relationship meetings with journalists  
• Organizing press trips  
• Implementing crisis management strategies  
• Issuing press releases  
• Taking part in surveys, rankings, and awards  
• Running advertisements and campaigns in the press  
• Utilizing social media  
• Preparing the annual report.

NGOs and associations

Objective: to collaborate in addressing global challenges, promoting innovation, and creating a lasting positive impact.

Channels:

• Face-to-face, telephone, or virtual meetings  
• Periodic meetings outlined in socio-environmental programs  
• Social projects  
• Engagement in events and discussion forums (e.g., Expo Favela - Central Única das Favelas (Cufa); Group of Institutes, Foundations, and Companies (Gife) - Private Social Investment)  
• Engagement in dialogues, working groups, and collegiate bodies (e.g., Forest Forum)  
• Participation in territorial committees and other collegiate bodies 
• Public hearings 
• Network of multipliers  
• Multistakeholder initiatives  
• Research partnerships  
• Collaboration on projects (e.g., Coca-Cola Brazil Institute (ICCB), United States Agency for International Development (USAID), and Brazilian Micro and Small Business Support Service (Sebrae))  
• Membership in networks of organizations  
• Affiliation with institutions, NGOs, and class representatives  
• Transparency through disclosures and reports  
• Commitment through signed agreements  
• Participation in coalitions  
• Involvement in pilot projects  
• Engagement with Sispart  
• Institutional website and the Suzano in the Communities website.

Highlights: We have partnered with the ICCB to reduce inequalities and accelerate the economic empowerment of young people in socially vulnerable situations through training and job generation. Additionally, we are collaborating with the National Bank for Economic and Social Development (BNDES) on the Transforming Connections initiative, which focuses on productive inclusion to generate income in Tocantins. We are also working with the Partners for the Amazon Platform (PPA), supported by USAID, which has invested 1.6 million reais in a sustainable development project in the Legal Amazon. Furthermore, we have partnered with The Nature Conservancy (TNC) to promote payments for environmental services to local landowners.

Startups

Objective: to encourage innovation, embrace sustainable solutions, and promote sustainable practices to address environmental challenges.

Channels:

• Suzano Ventures  
• Attendance at events in innovation hubs  
• Participation in acceleration and engagement programs  
• Involvement in internal events organized by Suzano  
• Satisfaction surveys  
• Virtual meetings  
• Social media  
• Stakeholder Management App.

Highlights: Suzano Ventures has launched acceleration programs in China and Canada. It has made its first investment in the British startup Allotrope Energy to advance pioneering technology in lithium-carbon battery production.